FAVIANA OPENS NEW SHOWROOM IN ATLANTA
FAVIANA OPENS NEW SHOWROOM IN ATLANTA
Special Occasion Design House Expands Presence
At AmericasMart Atlanta
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New York, Aug. 6, 2008 – FAVIANA, designers/manufacturers of elegant special occasion dresses for more than 20 years, will open a permanent corporate showroom at AmericasMart Atlanta, it was announced today by company CEO Omid Moradi.
The executive reports, “We decided to create an environment that would cater to a buyer’s needs and optimize their showroom experience with us. The new showroom better reflects the sophisticated spirit of the Faviana collection.”
Located in Suite 10N-106, the space will feature an expanded half-moon runway to allow for private and group showings. Large flat-screen TV’s will project Faviana’s many TV appearances on such shows as: Access Hollywood, The View, E! Entertainment, CBS News, Deal Or No Deal, America’s Next Top Model, WABC-TV’s Eyewitness News and CW11 Morning News.
Says Faviana COO Navid Moradi, “The new showroom features wrap-around windows, so buyers won’t feel closed off from the excitement of the market, but at the same time will be able to view our collection in a more relaxed and elegant surrounding.” The phone number for the new showroom is: 404-522-5217.
Highlights of the Spring/Summer ’09 collection include a special group of long white/ivory gowns…perfect for beach weddings, second-time-around brides, bridesmaids, graduation or any other occasion that calls for a “whiter shade of pale.” Faviana will also present beautiful options in long and short Prom/Special Occasions dresses, including classic cocktail dresses, ball gowns, columns and A-lines in a range of traditional as well as new colors and fabrics. A stretch mesh group with intricate beading will be a show-stopper.
Faviana head designer Shala Moradi says, “The Spring 2009 collection introduces some surprising new design elements and inspirations, while staying true to our core design strengths of quality, fit and precision detailing. This winning combination is what has given Faviana its reputation for being a “sold to the last piece” line.”
For Spring/Summer ’09 Faviana will launch a print advertising campaign in major fashion magazines as well as online and social network advertising. The company is also producing promotional DVDs for in-store use among key customers.
The new Faviana showroom will be managed by Ann Williams & Associates. (Prior to the move, Faviana shared space with five other collections represented by Ann Williams.)
Faviana – New Atlanta Showroom – page 2
Faviana is a family-owned-and-operated special occasion dress company that has been fulfilling a woman’s “dress-up” fantasy for more than 20 years. Faviana designs hundreds of long and short evening wear styles each year…in colors and fabrics to fit every woman’s style preference. Faviana has become the “go-to resource” for prom gowns, “homecoming” galas, holiday parties, bridal party dresses, Quinceaneras, Bat Mitzvahs, beauty pageants…and other special occasions.
The company is also renowned for its film- and red-carpet-inspired designs, including interpretations of gowns worn by Hollywood’s most glamorous stars, including Julia Roberts, Kate Hudson, Katherine Heigl, Kate Winslet, Keira Knightley, Drew Barrymore, Halle Berry, Queen Latifah, Reese Witherspoon, Penelope Cruz, Jennifer Lopez, Beyonce and Eva Longoria…to name just a few.
The company produces dresses ranging from size 0 to size 24W. Faviana boasts more than 2,000 retail accounts worldwide, including specialty boutiques and bridal shops throughout the U.S., Canada, Puerto Rico, Europe, the Middle East, South America and Australia. The company is constantly seeking out new agents and distributors to increase its global expansion.
Says company patriarch Paul Moradi, “We offer outstanding customer service and take pride in the meaningful relationships we have with each and every retailer around the world. In fact, Antarctica is now the only continent on earth in which Faviana is not sold!”
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Press contact: Retail contact:
Linda Mann Customer Service
MANN MEDIA, INC. FAVIANA
2 Horatio Street, #4R 500 Seventh Avenue – Floor 17B
New York, NY 10014 New York, NY 10018
212.675.0100 - phone 212.594.4422 – phone
212.242.2668 – fax 212.594.4436 – fax
linda@PRdivas.com sales@faviana.com |
