A scent designed to bring Faviana's mission to life.

Faviana is proud to announce a milestone moment in our brand’s history: the launch of our first-ever signature fragrance, Celebrate Yourself, now available on Faviana.com and through select retailers.

For over three generations, Faviana has helped women feel confident, radiant, and empowered during the milestone moments they never forget. Today, that mission comes to life in an entirely new way: through scent.

A Fragrance Rooted in Our Mission

At the heart of this launch is Faviana’s timeless mission: to help women feel good and to celebrate themselves. Designed by women, for women, Celebrate Yourself captures the feeling of inner confidence and the glow you carry into life’s special moments.

The fragrance opens with sparkling citrus, juicy pear, and vibrant pomelo, unfolding into the soft femininity of blooming jasmine, and settling into a warm, unforgettable base of sandalwood. The result is a radiant, modern floral wrapped in a clean, conscious formula that is:

• Sulfate free
  

• Phthalate free
  

• Paraben free
  

• Silicone free
  

• Cruelty free
  
  

“Faviana has been there for the milestone moments women never forget,” says Amy Moradi of Faviana. “With Celebrate Yourself, we wanted to bottle that feeling. Scent is one of the strongest ties to memory, and this fragrance allows us to be part of those special moments long after the night is over.”

Fragrance Family: Florals
Scent Type: Citrus Florals
Key Notes: Pomelo, Jasmine, Sandalwood

Introducing the Faviana Fragrance Ambassador Program

Alongside the fragrance launch, Faviana is rolling out the Faviana Fragrance Ambassador Program - a community of creators sharing how they “celebrate themselves” every day.

“Our mission has always been bigger than a dress,” says Moradi. “The Ambassador Program allows us to empower women to share their own version of celebration.”

Ambassadors will spotlight the fragrance, share personal stories, and inspire other women to embrace confidence in all areas of their lives.

A Launch with Purpose: Giving Back Through Celebration

Faviana is weaving social impact directly into the fragrance launch. During the campaign, for every qualified social post featuring the Celebrate Yourself fragrance, Faviana will donate a gown to a woman in need through its partner organizations.

“Every post does more than promote a fragrance,” Moradi adds. “It helps a woman show up to her big moment feeling seen, beautiful, and celebrated. That’s what Faviana is about.”

Availability

The new Celebrate Yourself Eau de Parfum (50 ml / 1.7 fl oz) is now available online at Faviana.com and in select Faviana retail stores nationwide.

To learn more, explore the fragrance, and join the celebration, visit Faviana.com and follow us on social:
Instagram: @Faviana
TikTok: @FavianaNY