1. Build Rapport

Greet the customer with a smile, introduce yourself, and ask them about their prom theme, preferences, and any specific requirements they might have. Building a personal connection with the customer can help them feel more comfortable and increase the chances of making a sale.

2. Offer Styling Advice

Use your expertise to suggest dresses that would suit their body type, skin tone, and personal style. Provide styling advice on accessories, hairstyles, and makeup to complement the dress and elevate the look.

3. Highlight Unique Features

Point out the unique features of each dress, such as the fabric, cut, embellishments, or color. Explain how these features can enhance the customer's appearance and make them shine at their prom.

4. Show Alternatives

If the customer doesn't like a particular dress, offer alternative styles, colors, or sizes that might suit them better.

5. Create A Sense Of Urgency

Express to the customer the dresses are in high demand and that they may not be available for long. Offer limited-time discounts or promotions to encourage them to make a purchase.

6. Overcome Objections

If the customer expresses concerns about the price, fit, or style of a dress, address their objections by providing more information, alternative options, or reassurance. Show them that you understand their concerns and are committed to finding a solution.

7. Close The Sale

Once the customer has chosen a dress, confirm their decision, and ask for the sale. Offer to take their measurements, schedule alterations, or provide any additional services they might need. Close the sale by thanking them for their business and inviting them to return for future purchases.