Prom Marketing 101: How to Attract More Shoppers to Your Store

Prom season is the time to pull out all the stops and create an unforgettable experience for every girl who walks through your store's doors. We all know marketing is key to getting them in, but it’s not just about generic social media posts. It’s about building an emotional connection between the customer and your store—and, of course, with Faviana.

 

1. Get Her Excited About a Faviana Dress Before She Walks In

The best way to get girls to walk into the store is to give them something they want to try on. We want them to enter already knowing they’re coming in to try on a Faviana dress. The best way to make that happen? Show them the magic before they ever step foot inside!

• Leverage Our Marketing Content - Use the lifestyle videos, campaign imagery, and social media content we provide to highlight the Faviana experience. Showcase our mission—to help women feel good and celebrate themselves—so girls connect with the brand emotionally before they even start shopping.

• Encourage Wishlist Shopping - When girls see Faviana dresses on their feed, they should already be picturing themselves in them. Encourage your followers to save their favorite styles and bring in screenshots to try on in-store.

• Use Instagram & TikTok to Build Anticipation - Feature real customers and younger prom staff trying on Faviana gowns and sharing their transformation moments. Ask them to tag their friends and tell them to “come find their dream dress.”

 

2. Create a VIP Prom Shopping Experience That Feels Exclusive

Gen Z loves a moment... so let’s give them one! Shopping for prom should feel as glamorous as the event itself. Here’s how to make your store the place to be:

• Set Up a Faviana Feature Wall - Create a dedicated space in your store for Faviana’s best-selling styles and trending colors. Girls should immediately feel drawn to our dresses.

• Host Private Prom Try-On Events - Invite groups of friends in for after-hours or VIP shopping nights where they get one-on-one styling, access to our best inventory, and a chance to share their experience on social media.

• Offer an Instagram-Worthy Try-On Setup - Give them a reason to snap photos. A glamorous mirror, great lighting, and a Faviana-branded backdrop will encourage them to take pics and share their favorites. Offer a Faviana swag giveaway entry for those who tag your store and @faviana.

 

3. Use Social Channels to Drive Foot Traffic

We all know TikTok , Instagram, and Pinterest are where prom shopping starts. If your store isn’t leveraging TikTok trends, you’re missing out. Here’s how to make it work:

• Jump on Trends - Get in on the viral dress trends and showcase how your Faviana gowns fit into the moment.

• Feature Real Customers - Capture their try-on reactions, styling tips, or a photo of them walking out the door with their dress in a garment bag. Encourage a “show us your Faviana moment” trend where they record their reaction while unzipping the garment bag at home.

• TikTok Challenges & Giveaways - Host a “Find Your Faviana Dress” challenge where girls tag their friends and share their dream dresses from your store.  Expand the reach by encouraging them to pin their dream look on Pinterest and share it on Instagram Stories.

 

4. Build Brand Awareness by Partnering with Schools & Influencers

Make sure your local high school girls know your store is the go-to spot for Faviana dresses:

• Team Up with Local Influencers - Get popular local girls to come in for a try-on session and share their experience.

• Work with Schools - Sponsor fashion shows, prom committees, and student organizations. Offer exclusive shopping nights for students.

• Launch a Student Ambassador Program - Let high school girls apply to be part of the Faviana Brand Ambassador Program, earning perks for promoting your store.

 

Make Your Store The Prom Destination

Your customers have so many options when shopping for prom, so make your store stand out! Give them a reason to feel excited before they even step foot inside, create a shopping experience that makes them feel special, and use every tool to bring them in looking for that one Faviana dress they saw on their feed. We’re here to help you make that happen, and together, we’ll make this prom season your best yet!

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